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To all your innovations, good and horrible alike... Cheers!
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For some reason that I cannot rationalize (except to say, "It's the government"), I am not allowed to sell any quantity of beer without going through a long and tedious licensing process; however, there are no laws against giving beer away for free.

Clearly, it would be nice to know if I have a viable product and make improvements in the marketability before enduring this process.

Therefore, I will be giving away samples of beer at grassroots sports car events. In exchange, I only ask that you answer a short survey to help me prepare my business.

So great, we have a store with no merchandise to offer... But you can help us. There is "beer stuff" other than beer to buy. Before I waste a lot of money getting our name printed on stuff you don't want, let me what merchandise you would like available.

Store: Under construction
We do not currenly have the necessary licensing to sell beer. Ironically, there is no law against giving it away for free, so we are giving free beer to friends and enthusiasts to help gain recognition and build a loyal base of would-be future customers. Look for us at the conclusion of grassroots sports car events in the Southeast.